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What is Cocotique? Beauty Subscription Boxes Celebrating WOC

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Before making some strides in our country, women of color often had a hard time finding products and shades that were suited for their specific skin and hair type. Retail stores have since included sections geared toward WoC, and expanded shades of makeup and skincare. Another product that has been leading the way in reforming and revolutionizing the beauty industry is monthly subscription boxes.

Now you don’t need to waste time or money buying and returning products that you end up not liking, or even researching a million products to find one that “might” work for you. Instead, you can have curated beauty products delivered straight to your door at a highly discounted cost for you to discover which products you like and which ones you would pass on. Increasing your odds of finding that golden gem product that you sing praises about.

One of these amazing beauty subscription box companies specifically geared toward women of color is Cocotique. Let’s chat more about this box and see if it’s right for you!

What is Cocotique?

Cocotiques is a beauty subscription box company made specifically to celebrate women of color and their unique beauty needs. Founder, Dana Hill-Robinson, saw a need in sourcing and streamlining beauty products specifically for women of different ethnicities. Making it easier for them to find products that work for them. In creating Cocotique, she not only answers this need but focuses on promoting brands and products and brands that are founded by and created for multicultural people.

*Side note: You do not need to be a WOC to try this box. Some of these products are great for anyone with a tighter curl pattern or who deal with frizzy hair.

The Pros:

  • Different subscription lengths and costs to choose from.
  • Free shipping to US
  • Specifically geared to WOC and different ethnicities.
  • Cocotique has two different boxes you can subscribe to. Once focusing specifically on makeup.
  • You can cancel your subscription easily at any time.

The Cons:

  • Doesn’t ship to Alaska or Hawaii
  • You may get products you don’t like or use.
  • Some items are travel size.

How does the Cocotique Beauty Box work?

To get started with Cocotique’s Beauty Box you’ll want to choose the subscription type that works best for you and your budget. Once you’ve found your fit and checked out, Cocotique will send you a curated beauty box that has 5-8 products that are a mix of full size and deluxe travel size. Your box will ship as often as you decided in your preferred subscription frequency, and they always ship out during the second week of the month. The products in your box can range from makeup, to skincare, to haircare and lifestyle products that have been vetted and curated by the Cocotique team. You’ll then try out your new products and identify which ones you LOVE and which ones you’ll swipe on. If there is anything you decide you want to purchase more of, you can easily do so in the Cocotique shop.

Cocotique also has a rewards program that you can be a part of called “Cocohearts.” You earn rewards by sharing with others, writing product reviews, and even just purchasing a new subscription or product from the Cocotique shop. These Cocohearts points can be redeemed for discount vouchers to use in the Cocotique shop.

How much does a Cocotique Beauty Box subscription cost?

Cocotique has multiple subscription options for you to choose from that range in frequency of shipping and price. The longer the subscription you pay for, the more the savings you’ll enjoy. Also, it’s important to note that Cocotique automatically renews your subscription when its time. So if you’re thinking about canceling I would do so before the end of your subscription to reduce headache. Here’s the rundown of the subscription options…

  • Monthly subscription – $30.99/month
  • Renew every 3 months – $87.99
  • Renew every 6 months – $170.99
  • Renew Annually $340.99 ($30.89 in savings)

With any of these subscription types you’ll receive a monthly beauty box, but the farther out you pay for them, the more you can save.

How do you sign up for the Cocotique Beauty Box?

Signing up for the Cocotique Beauty Box is simple. Scroll down the page until you find the 4 different subscription types to choose from. Choose the best subscription type for you, add it to your cart and check out! I also noticed that you can subscribe to the Cocotique Beauty Box on Amazon as well! So easy.

When you sign up for your subscription will determine when your first box will be sent out. Beauty boxes get sent out the second week of every month, so a subscription purchase needs to be made before the end of the previous month that you want your subscription to start on. Otherwise you’ll be waiting for your first box for a while.

What is the Cocotique Makeup Lovers Subscription Box?

The Makeup Lovers Box from Cocotique is another subscription option for you to subscribe to if all you’re interested in is makeup. This box ships seasonally and has 5-6 full sized makeup products, and 1 decadent sheet mask for you to test out. The seasonal boxes ship as follows…

  • Winter Box – ships the second week of December.
  • Spring Box – ships the second week of March.
  • Summer Box – ships the second week of June.
  • Fall Box – ships the second week of September.

You’ll have 2 subscription options for the Makeup Lovers Box: Quarterly and Yearly. The quarterly plan is $35.00 per box. The yearly subscription is $120, and is the best value if you know you’d like to try all four seasons of boxes.

What brands does Cocotique send in their boxes?

As I’ve said before, Cocotique specifically likes to work with brands who were created by or created for WOC or women of different ethnicities. Some of the brands they include in their subscription boxes include: Babe Lash (now called Babe Original), Masque-bar (a Korean skincare brand), Rael, Urban Hydration and Invisibobble.

I was really impressed and excited to see the list of brands that Cocotique works with. They seem like quality products that you get to try for a fraction of the price!

Final Thoughts


We’re really excited about these subscription boxes!

Not only can you choose between two subscription types (beauty box vs. makeup lovers box), but you have options for what subscription frequency you’d like, whether it be monthly or annually. Cocotique = So. Many. Options. Another thing we love about Cocotique is that they focus on different ethnicities and specifically WOC to help bring more than the limited amount of options to you so that you can discover more easily what your favorite products are. This not only saves a lot of headache, but also time and money.

We highly recommend trying the Cocotique Beauty Box and/or the Makeup Lover’s Box if you want a beauty brand more catered toward you.

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