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What is Kinder Beauty? Eco-Friendly, Vegan, and Clean

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Have you ever wished for an easier way to keep track of vegan, ethical beauty products? Kinder Beauty is a subscription box focused on products that are kinder to animals and the earth. Every product is tested and researched by the founders. All products are vegan, free from harmful chemicals, and cruelty-free. The company also strives to be eco-friendly, using biodegradable and recycled packaging materials as much as possible. Try this subscription service for regular deliveries of ethical and sustainable beauty products.

Kinder Beauty exclusively carries vegan, cruelty-free, and clean beauty products. Their company is very aware of the environmental issues associated with beauty and packaging, and they choose the most sustainable options possible. The founders are passionate about this cause, and they carry brands that are equally committed to creating ethical products.

Kinder Beauty Overview

Kinder Beauty was founded in 2019 by actresses Daniella Monet and Evanna Lynch, along with their business partner. You might recognize them from Ariana Grande’s “Thank U, Next” video or from the Harry Potter movies, respectively. They’re both interested in shopping consciously to avoid harming animals or the planet.

Together, they’ve created a company that highlights beauty products that are clean, vegan, and cruelty-free. They also look for brands with eco-friendly packaging that has minimal plastic. The founders test all products before adding them to Kinder Beauty’s selection, and they look carefully into all ingredients lists.

What is “clean” beauty? For Kinder, it’s products that are free from petroleum oil, sulfates, mineral oil, microbeads, and more. They have a detailed list of their standards on their website, and they’re fairly specific. Ideally, clean beauty avoids ingredients that are harsh on your skin or harmful to the planet. Microbeads, for example, are tiny plastic beads designed to exfoliate skin. When we wash them down the drain, they typically end up in the ocean, where they pollute the water and harm fish.

In addition to straightforward beauty products like eyeliner, lipstick, and facial serums, they sometimes include items like incense or toothbrushes.

This monthly subscription includes two possible box variations every month. You can’t choose which box you receive, unfortunately, but you can check out the contents of both boxes a month ahead of time, to make sure you’re interested. If you’re not thrilled about a particular month, you can skip that box shipment without canceling your subscription.


  • Ethical and eco-friendly makeup selection
  • Great value in each box
  • Variety of subscription plans

Kinder Beauty showcases products that are made with kindness. They are better for your skin and for the planet, not to mention the animals that aren’t subjected to testing. You can also expect more sustainable packaging from Kinder Beauty and the brands featured in their boxes.

You’ll definitely get more than $25 worth of products in your box. Kinder Beauty guarantees at least two full-size products in every box, and each box has a retail worth of somewhere between $75 and $165. Ethical products can get expensive, so the high value in these boxes is impressive, and can save customers a lot of money.

If you’re just trying the subscription out, you can sign up for the $25 monthly subscription. If you sign up for 3 months, you’ll only pay $24 per month. The 6 month subscription is the best value, at $23 per month. It also comes with a free bonus box worth $75. I like that they have a variety of subscription plans that let you save a few dollars if you’re ready to commit to a few months of boxes.


  • No personalization options
  • Two box options each month, but they’re sent out at random
  • It’s still a new service

Currently, Kinder Beauty doesn’t offer any personalization options. They have two box variations each month, but they aren’t catered to specific needs or product types. The ability to personalize boxes a bit each month would definitely improve the service. Kinder Beauty sometimes has themed boxes available for purchase, but they’re add-ons, not part of the subscription service.

Kinder Beauty has two variations of their subscription box each month, and they each include completely different products. Customers can’t choose which box they receive, though. I’m not sure why that is, but I think allowing a choice would be a great, easy way to give subscribers a little control over what they get in the mail.

Kinder Beauty was founded in 2019, and it’s still very much a new service. I’m including this as a con because they’re still likely settling into themselves as a company. They might look a little different in the future as they develop more.

How does Kinder Beauty work?

To sign up for Kinder Beauty, you need to decide upon a subscription plan. You can sign up on a monthly basis, for 3 months, or for 6 months with a free bonus box. About a week after you sign up, you’ll get your box in the mail. Your first box will be the Kinder Faves Collection, which includes popular items like the Dirty Lamb Ultra Night Serum.

After your first box, you’ll start receiving their monthly boxes. Recently, they’ve added two separate monthly variations. The variations aren’t centered around a theme or skin type, but they each have different products.

Kinder Beauty doesn’t offer themed boxes or personalized boxes just yet, though the company has said they’re looking into options for the future. They do sometimes offer one-off themed boxes for separate purchase. They want to avoid themes for subscription boxes, because they can be repetitive or pit brands against each other within the same box. Personally, I’m always bored by themed boxes, so I appreciate their stance on the subject!

How much does Kinder Beauty cost?

There are several subscription types available. You can sign up for a $25 monthly subscription, which means you can opt out at any time and you’re billed on a monthly basis. The 3-month plan costs $24 per month, saving you a few dollars. The 6-month plan costs $23 per month, and it comes with a free bonus box.

Each box is valued somewhere between $75 and $165. The brand also guarantees at least two full-sized products in every shipment.

Kinder Beauty bills you on the 8th of the month, regardless of when you signed up. Make sure to remember this if you’re planning to cancel your subscription at some point!

How do you sign up for Kinder Beauty?

To sign up for Kinder Beauty, just create an account, and add your billing and shipping information. New subscribers will all get the Kinder Beauty Favorites Box, which has a retail value of $101.

This company doesn’t offer personalization options, so they don’t include a beauty quiz in the signup process.

When you sign up, you’ll be added automatically to their newsletter. If a company brands itself as ethical, sustainable, or vegan, I’m always curious about the details of how they follow through on that promise. Kinder Beauty sends emails about their company’s selection process to new subscribers, and they’re surprisingly informative.

What brands does Kinder Beauty send?

The brands in Kinder Beauty boxes are handpicked by the two founders. They test each product themselves, and they also look carefully into the ingredients, packaging, and other factors. Their main priorities are cruelty-free brands made with natural and vegan ingredients. They also look for brands using sustainable packaging. For many companies, that means avoiding plastic or using biodegradable alternatives.

Some are mainstream staples you might have heard of, like Medusa’s Makeup or Kat Von D’s KVD Vegan Beauty line. Others may be new to you, like Dirty Lamb or Earth Harbor. The company pays attention to subscriber suggestions, so make sure to let them know when you want more from a particular brand.

Final Thoughts

It can be hard to find and keep track of which brands offer vegan, cruelty-free beauty products. Kinder Beauty is a subscription service that aims to help you find new brands and products that are kind to you, the earth, and animals. Their boxes offer great value on all kinds of beauty products and give customers the opportunity to learn about what works and doesn’t work for them. If you want a monthly box of well-curated vegan, ethical products, Kinder Beauty is your best bet.

Frequently Asked Questions

How do I return an item to Kinder Beauty?

You can’t return individual items, but you can return your entire box if you’re unsatisfied with it and the items are unopened. If you need an exchange for a damaged or missing item from your box, contact customer service and they’ll work with you on getting a replacement.

How do you cancel Kinder Beauty?

Go to the “Manage my subscriptions” page under your account page. From there, you can cancel your subscription or skip that month’s shipment.

You can choose to skip a month without disrupting your subscription. To get the most out of your subscription, check the blog for information on their upcoming boxes. That way, you can avoid getting boxes you’re not interested in.

Can I see what’s in my Kinder Beauty order before it arrives?

Kinder Beauty posts box previews on their blog about a month ahead of time, so you can see what you’re getting into if you’re a new subscriber. They offer two variations every month, and they’re shipped to subscribers at random. You don’t know exactly which one you’re going to get in the mail, but you can see the two possible options.

Kinder Beauty also sends all new subscribers their Kinder Faves Collection. You can see our review of that box here.

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